A Ruthian Approach
To Diabetes
Randolph Brooks, O.D.
Baseball legend Babe Ruth once said, “The way a team plays as a whole
determines its success. You may have the greatest bunch of individual stars
in the world, but if they don’t play together, the club won’t be worth
a dime.”
A similar thought comes to mind about the care of our diabetic patients.
How we and other team members — these include the patient, managed-care
organization, general practitioner and specialists — all work together
determines whether the team, especially the patient, wins.
While managed care provides us with plenty of challenges, it can help
us improve our game plan for the care of diabetic patients. To score a
home run in your patient care, you’ll need to cover each of these bases.
Patients
Diabetic patients require a specific standard of care. Clinical guidelines
are available from such organizations as the AOA (1-800-365-2219 or www.aoanet.org/cpg-3-cpdm.html)
or the American Diabetes Organization (www.diabetes.org).
Hopefully you already dilate all patients as part of your comprehensive
exam. Even if you don’t, MCOs may expect you to provide this higher standard
of care for your diabetic patients. The National Committee for Quality
Assurance (NCQA), which accredits MCOs, keeps score of the quality of care
each plan’s members receive. One measure it has relied on: The percentage
of diabetic patients who receive annual dilated retinal exams.
Diabetic patients often require more frequent visits, and perhaps some
extra coaching, than your other patients. Use your office computer to sort
patients by diagnosis if your software has this capability, then pitch
these patients on the importance of regular follow-up.
In my practice, for example, we send a postcard that emphasizes eye
health (we don’t mention the patient’s diabetes, since these postcards
aren’t private). A staff member then follows up with a phone call. We also
follow up with patients who don’t schedule an appointment on the first
call, cancel their appointments or just don’t show up.
MCOs
Chances are the plan has some of its own rules when it comes to patients
with diabetes. Although vision plans and PPOs don’t require referrals from
the patient’s general practitioner, HMOs usually do. However, some plans
now allow their diabetic patients to have an office visit and a dilated
fundus exam without a referral.
Check with the plan’s provider-relations representative. Meanwhile,
let him or her know that you actively recall and schedule your diabetic
patients. (Remember, early detection of diabetic retinopathy leads to better
outcomes. Managed-care organizations like this, since it means cost savings
and a better report card for them.)
General Physicians
Try sending a personalized letter to every internist, family practitioner
and pediatrician in your area. Include those doctors who already refer
patients to you and those who don’t. Let them know of your efforts to schedule
your diabetic patients for dilated fundus examinations.
Also send report letters about each diabetic patient to his or her primary
care physician and copies to any other specialists the patient sees. This
is especially important when caring for patients whose blood sugar is poorly
controlled or who don’t see their GP regularly.
When it comes to caring for diabetic patients, we are part of a larger
team rather than in a league of our own. Communication with each team member
makes for a winning game plan in which other doctors know we that provide
excellent clinical care and help to achieve a successful outcome. The MCO
achieves cost savings and a better quality rating.
And, the patient still has a lifetime of vision, making this combination
worth a lot more than a dime.
Send questions for Dr. Brooks to reviewofoptometry@jobson.com,
or mail them to Review of Optometry, 11 Campus Blvd., Suite 100, Newtown
Square, PA 19073.
top
Return to September 2000 Highlights |