Product Review Special:
What's New for Back to School

Go Nine West, Young Person
Flexon’s Funky Merchandising
Young Riders Come to Town
Oh Mickey, You’re So Fine

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Jessica Hogan
Associate Editor

While the middle of summer might seem early for back-to-school, your young patients will be streaming through the office before you know it for new glasses with which to start the new school year. Here’s a sampling of what they can choose from.

Go Nine West, Young Person

Safilo’s Nine West Kids collection includes a variety of trendy plastic frames and metals. They feature gemstones in the temple design. They’re also smaller modified versions of adult styles for girls.

Style NW 101 is a metal frame available in brown, blue, rose marble and mint. Sizes are 42/18-120 and 44/18-125. Call 1-800-631-1188 or go to www.safilo.com.

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Young Riders Come to Town

Harley-Davidson adds two new metal styles to this collection, both featuring spring hinges, adjustable nose pads and the Harley-Davidson logo on the temple.

HD 127 has an oval shape, and comes in brown, green and gunmetal. Sizes are 44/17-125 and 46/17-130.

HD 128 features a modified soft rectangle shape. It is available in brown, gunmetal and rust. Sizes are 45/17-125 and 47/17-130. Call Viva International at 1-800-848-2539.

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Oh Mickey, You’re So Fine

Displays in primary colors and featuring a jigsaw Mickey Mouse image are part of the new merchandising collection for Marchon’s Mickey and Co. kids line.

New door decals, an eight-piece nesting display box, counter cards and hand displays (a white gloved Mickey hand which holds one frame) are all new and feature the world’s most famous mouse. Call 1-800-645-1300, or go to www.marchon.com.

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Flexon’s Funky Merchandising

Bright designs, images of active kids and funky themes geared toward attracting the eye of pre-teens characterize Marchon’s Flexon Kids merchandising materials.

Bright countercards and a five-piece kit box for Flexon Kids eyewear in neon green are all part of the new merchandising collection. Call 1-800-645-1300, or go to www.marchon.com.

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© Review of Optometry OnLine
July 15, 2000